"A variety of technologies - particularly those associated with the Internet - will disrupt many of today's companies and create opportunities for tomorrow's great companies to emerge. Blown to Bits, which frames how these technologies can break the historical trade-offs between richness and reach, provides an important strategic guide to any manager affected by disruptive technologies. I recommend it highly."      Clayton Christensen      Professor of Business Administration, Harvard Business School,      and Author of The Innovator's Dilemma "In the new economics of information, industries will be deconstructed, but not destroyed; corporations will not become obsolete, but their present business definitions will. Blown to Bits is useful reading for those who want to understand and apply the new sources of competitive advantage."      Jacques Nasser      President, Ford Motor Company "Evans and Wurster show how information is the 'glue' that holds industries together and how the introduction of new navigators will melt this glue. Blown to Bits lays out the road map for newcomers such as eToys to compete. I recommend it to anyone aspiring to be a new navigator."      Toby Lenk      President and CEO, eToys "Blown to Bits is a manifesto for the reconstruction of business strategy in response to the deconstruction of information channels. Drawing examples from a wide variety of industries, the authors redefine the essence of business strategy for the Internet Age."      Jean-Marie Messier      Chairman and CEO, Vivendi "The brilliance of Blown to Bits lies in the authors' ability to take changes that are profound and complex and strip them down to their bare essence. Evans and Wurster empower readers to move from learning how the Internet is reshaping the business landscape to establishing their own competitive advantage."      Shikhar Ghosh      Chairman and Cofounder, Open Market, Inc., and CEO, iBelong Networks