Perspectives and Opportunities for Action from BCG Perspectives Strategy and the New Economics of Information. Philip Evans and Thomas S. Wurster, October 1997 The Deconstruction of Value Chains. Carl W. Stern, September 1998 How Deconstruction Drives De-averaging. Philip Evans, October 1998 Patterns of Deconstruction: The Orchestrator. David C. Edelman, November 1998 Patterns of Deconstruction: Layer Mastery. David C. Edelman, January 1999 Patterns of Deconstruction: The Navigation Challenge. David C. Edelman, April 1999 E-Commerce: Advantage Incumbent. David Pecaut and James Vogtle. September 1999 Opportunities For Action Health Care Integration: From Vertical to Virtual. Martin Silverstein and Eran Broshy, February 1998 Seeds of Destruction. Michael Silverstein and Emmanuel Huet, December 1998 Navigating the Channel Challenge. Wolfgang Thiel, Carlos Trascasa, and Joshua M. Rymer, July 1999 Building a Successful Experience Brand. David Rhodes, Joan Dea, and Jim Hemerling, September 1999 Articles by the Authors "Strategy and the New Economics of Information", Philip Evans and Thomas S. Wurster, Harvard Business Review, September/October 1997. "Getting Real about Virtual Commerce", Philip Evans and Thomas S. Wurster, Harvard Business Review, November/December 1999